77.4 F
New York
Sunday, July 14, 2024

FTC Denies Application for New Parental Consent Mechanism Under COPPA

FTC Denies Application for New Parental Consent Mechanism Under COPPA

The Federal Trade Commission has denied an application, without prejudice, by the Entertainment Software Rating Board, Yoti, and SuperAwesome for Commission approval of a new mechanism for obtaining parental consent under the Children’s Online Privacy Protection Rule (COPPA Rule).

The applicants in 2023 requested approval for the use of “Privacy-Protective Facial Age Estimation” technology, which analyzes the geometry of a user’s face to confirm that they are an adult.

Under the COPPA Rule, online sites and services directed to children under 13, and those that have actual knowledge they are collecting personal information from children under 13, must obtain parental consent before collecting, using, or disclosing personal information from a child. The rule lays out a number of acceptable methods for gaining parental consent but also includes a provision allowing interested parties to submit new verifiable parental consent methods to the Commission for approval.

After receiving more than 350 comments, the Commission voted 4-0 to deny the application without prejudice to the applicants filing in the future, when the Commission anticipates that additional information will be available to assist the Commission and the public in better understanding age verification technologies and the application. In declining the application at this time, the Commission is taking no position on the merits of the application.

Official news published at https://www.ftc.gov/news-events/news/press-releases/2024/03/ftc-denies-application-new-parental-consent-mechanism-under-coppa

Images courtesy of PixaBay

- Part of VUGA Media Group -digital marketing best company

Latest article