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Logo Brands Strikes Latest Strategic Partnership With Mississippi State University

Many licensed tailgate and inflatables products for the Mississippi State Bulldogs will now be exclusively produced by Logo Brands.

Mississippi State Composite Football

Man holding a Logo Brands Mississippi State composite leather football.

Logo Brands, Inc., a leader in the collegiate licensing industry, has announced Mississippi State University as the company's 34th strategic partnership. Beginning Jan. 1, 2024, Logo Brands and Mississippi State will enter into a 10-year exclusive agreement in the tailgate and inflatables categories.

This new agreement grants Logo Brands exclusive rights to manufacture, produce, and distribute officially licensed Mississippi State Bulldogs tents, chairs, stadium seating, soft-sided coolers, tables, and non-leather inflatable sports balls for the university. Logo Brands will continue to offer a wide selection of additional hard goods products for the university including drinkware, blankets, bags, and pillows. 

"We are thrilled about the chance to collaborate with the Mississippi State program," states Kris Talley, EVP of Sales and Licensing at Logo Brands. "Having been a prominent supplier of tailgate and outdoor lifestyle products for years, this enhanced partnership will ensure Bulldogs fans have access to premium tailgate products for many years ahead."

Mississippi State products will continue to be produced and distributed by Logo Brands through top retailers in the United States, including Sam's Club, Academy Sports & Outdoors, Belk, Amazon, and Dick's Sporting Goods, in addition to Mississippi State's on-campus bookstore, Barnes & Noble Bookstore, and the Logo Brands e-commerce site.

Mississippi State, located in Starkville, Mississippi, is the home to 16 varsity sports that have won 151 SEC Championships since the SEC's founding in 1932. The school's athletics are accompanied by its high-level academics. Mississippi State offers nationally ranked academic programs and many other unique opportunities for its student body of over 23,000.

"Tailgating in the Junction or watching a baseball game from Left Field Lounge is an experience that exudes Southern charm, camaraderie, and genuine hospitality," said Duski Hale, Sr. Legal Administrator and Director of Licensing. "Whether you're a student, an alumnus or a fan, the tailgating scene at Mississippi State is renowned for its welcoming atmosphere. Logo Brands has always been an integral part of making Mississippi State one of the best places to tailgate, and this partnership will further enhance that game day experience."   

About Logo Brands

Logo Brands is a leading manufacturer of officially licensed products for more than 800 colleges and leagues including NFL, MLB, NHL, NBA, MLS, and NASCAR. The company's assortment spans the categories of outdoor lifestyle, indoor living and on-the-go with more than 900 different product lines in the company's history. Logo Brands began as a family business in 2000 by shipping tailgate chairs from a garage just outside of Memphis, Tennessee. Its headquarters are now in Franklin, Tennessee. 

Follow on Instagram: @logobrandsinc

Contact Information:
Natalie Hill
Marketing Communications Manager
[email protected]

Original Source: Logo Brands Strikes Latest Strategic Partnership With Mississippi State University
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